Workshopper • 12th April 2022

8 Benefits of Design Thinking Workshops

At Workshopper, we have found that Design Thinking workshops can drastically change the way we think about our products, consumers, and even processes. These workshops not only unearth true gem ideas, they help actualise team members, get them on board, and radically improve processes both now and in the future…

Bloom Partners • 14th March 2022

3 Key Questions to ask before launching a new digital concept

Digital transformation is about bringing together the right tools, people and strategies to create meaningful change - but what questions do we need to ask ourselves along the way?

We asked Bloom's Engagement Manager Heike Poley to share key learnings from launching new concepts:

Bloom Partners • 11th January 2022

Case Study: Rocking a New Market in Just 1 Month!

Discover how BP helped a kefir brand expand internationally and develop a winning go-to-market strategy in just one month!

Bloom Partners • 31st December 2021

Growth Hacking for CPG: A 5-Part Series

Bloom Partners • 4th November 2021

The Power of Digital: How Ghost Kitchens market food brands with no physical presence 👻

Ghost Kitchens are a new business model, dubbed “the third wave of food delivery”. Unlike restaurants, they have no dining space, and operate entirely through online delivery platforms. Seeing these brands successfuly market themselves without physical locations is an exciting proposition for those of us in digital. And it’s not (only) because of the multitude of puns we can create with ghosts throughout October 😉

hashtag#ghostkitchens hashtag#darkkitchens hashtag#keatz hashtag#digitalconsulting hashtag#digitalmarketing hashtag#fooddelivery

Bloom Partners • 14th October 2021

Bloom Employer Branding Campaign

I interviewed team members to identify the main points of the company’s culture, then created a series of LinkedIn posts to share these insights with potential candidates:

KnowCarbon • 23rd August 2021

Strategy Report: eScooter brand & sustainablility as a brand postionning

Report on the market landscape and opportunities for a sustainablitiy-oriented eScooter brand.

Small Busines Client • 23rd June 2021

What is SEO?: 10 Tips for Beginners

Article/information written for a client who wanted to explain the very basic conceptc of SEO to their team.

SEO (Search Engine Optimisation) is the process of making your webpages as “readable” as possible – both to people, and search engines.

Google uses “crawlers” to scan pages on the internet and rank them based on their readability. When people google a phrase, Google shows them the websites with high rankings first. This means those websites “rank higher” on the search engine results pag

Zerolens • 30th July 2020

Advertising on Google: A Beginner’s Guide

People conduct 5.6 billion searches on Google everyday. Yes – every DAY!

With 90% of the market share, Google is the most widely used search engine in most countries, and the first place most people look for products and services.

Whether you’re looking to grow locally or globally, making sure your brand is visible on Google is the fastest way to grow your customer base.

The good news: Google Ads’ intuitive interface has made promoting your brand online easier than ever.

Zerolens • 30th July 2020

Ambient Marketing: 11 Examples

Ambient marketing is a marketing concept which uses non traditional ad space to promote brands in a memorable, real-world way. “Ambient” refers to everything in your immediate environment – in a city, this could be anything from the pavement and walls to benches, escalators and everyday objects.

Zerolens • 30th July 2020

5 Societal Marketing Campaigns You Need to Know About

Societal Marketing is a marketing concept which focuses on the social, environmental or other “good” associated with a product or company. It's a fantastic opportunity to communicate your brand’s values, what you stand for, and the change you’re striving towards. Read ahead for 5 key campaigns in 2020.